Blackjac Tattoos
From the initial business idea to the full brand execution—including color palette, typography, brand voice, packaging, and mood boards, Blackjac Tattoos is my brainchild. I currently manage all aspects of the business and is focused on growth driven by digital marketing, looking to expand into partnerships with NYC event spaces.
I also design the tattoos themselves, launched in a monthly limited drop, and themed format. Checkout our instagram and website for referenece.
Claws & Website Design
From layout to a color palette aligned with the brand, I designed all pages—including the homepage, product page, subpages, and blog—and integrated the site with Shopify. I continue to maintain and update the design, though the majority of the work was completed within a week.
For Claws Instant Nails, I created the brand from the ground up and manage every aspect of the business, including marketing, operations, logistics, and accounting. The brand is currently on hiatus as it undergoes rebranding, allowing me to focus on growing Blackjac.
Photoshoot Planning & Production
For the past three photoshoots for my brands, I managed every stage of production—from ideation (including mood boards, model synergy, and creative direction) to location scouting, and sourcing both models and photographers. I was intentional about minimizing the budget and proactively accounted for risks such as last-minute cancellations.
The smallest team I’ve managed included one photographer, one model, and myself; the largest involved two photographers and eight models.
School Assignment: Cultural & Trend Research for Tattoos (In The Works)
This is my final for Analyzing Trends with prof. Tim Stock. The goal is to see a comprehensive picture of developments in the industry, and find key insights that others miss. By December 2025, I will compile a report on the future of tattoos by synthesizing outputs from customGPTs and generating our own insights. Key research area include PESTLE analysis, Johari window, cultural mapping, and speculative future and designs.
School Assignment: Jaded London Brand Audit
This project was a comprehensive brand audit and consumer strategy analysis of Jaded London, completed for my Intro to Digital Marketing elective, with prof. Anthonino Olimpio. I analyzed the brand’s identity, customer persona, owned, earned, and paid media, consumer funnel, and overall market positioning using real campaign, social media, and influencer data.
School Assignment: ErsaNails Content Strategy Consumer Funnel
Using Meta Ads Library, I conducted a brief social media strategy audit of a press-on nails competitor, ErsaNails. This was a quick assignment completed for my Intro to Digital Marketing elective. I analyzed the brand’s paid media strategy and evaluated how it aligned with each stage of the marketing funnel.
School Assignment: Pitching Product Ideas to Walmart
This was my final project for the course Marketing, PR, and Branding with Cultural Intelligence, taught by Professor Angel Belon. For our final class, we pitched a new product idea to representatives from Walmart who came in to hear our presentations. I proposed the idea of unisex press on nails and complied the market research parts of the pitch, identifying a gap in the market.
