Culturally Intelligent Branding
I build strong, culturally resonant brands that becomes a community.
E-Commerce Growth & Digital Strategy
I drive digital growth through paid media, creator/influencer partnerships, PR gifting, outreach, and I seek to build long term relationships.
Creative Production & Project Management
I only make products that will resonate with the culture.
Brand Design & Brand Strategy
I have branded two complete brands—Blackjac Tattoos and Claws Instant Nails (currently on hiatus and rebranding). I combine creativity with strategy, while accounting for practicality. I ask the questions: what is going to resonate, what's not going to have a strong market. I remain practical about costs—what's within budget and achievable, and what isn't.
Positioning, consumer segments, strategy funnel, consumer personas,
Social Media Marketing
In my ads (Instagram and Tiktok), I focus on being disruptive using cognitive dissonance—stopping scrolls in an age when scrolling past ads become automatic. Whether it's in owned media, paid media, or earned media, I strive for a consistent voice and storytelling to create a personal connection.
Influencer Marketing
I have experience with nano (<10k) to micro influencers (<100k), to macro influencers (100k-1m). Experience include outreach, PR gifting, long term collaborations, securing brand deals, contracts, and building long lasting relationships.
Meta Ads Manager & Analytics
I am proficient with Meta Ads Manager and Meta Business Suite. I use these on a weekly basis, for structuring ads, to monitoring, to gaining insights from analytics.
Website Design
I design polished, on brand websites through Shopify, Wix, Wordpress, Squarespace, aided by Adobe Design Apps. My focus is on brand voice, target audience resonation, layout architecture, user experience, product organization, and creating interfaces that convert.
Adobe Design Apps
Includes Adobe Photoshop, Illustrator, In Design, and Lightroom. I can design anything with these apps, examples being:
Photo editing for photos or product pictures; design flyers, multi page brochures, and logos; make digital art; prototype packaging, etc.
Video Editing
Using CapCut and Premier Pro. I've experience editing social media content for my businesses, and editing cinematic film videos for academic projects.
Midjourney
I use midjourney to prototype and ideate. I am proficient in using it to create both images and videos.
Press On Nails
I make press on nails of all shapes and styles, using gel that needs UV curing. *Not a certified nail tech.